The Ad Playbook.
Playbooks. Teardowns. Hot takes. Written by people who actually run the ads.
12 min
March 16, 2026
When to Kill a Meta Ad and When to Give It More Time
You’ve been here before. It’s day three of a new ad. CPA is running high, conversions are spotty, and you’re not sure...
Isidora Matovic · 12 min read
17 min
February 26, 2026
Meta Location Fees: How They Affect Your Ad Spend by Country
If you’re a performance advertiser, media buyer, or an e-commerce brand scaling internationally, brace yourself: Meta...
Tamara Jelic · 17 min read
7 min
February 18, 2026
Meta Ads 2026: Creative Wins. Targeting Doesn’t.
Seen your Meta (Facebook/Instagram) ad performance nosedive lately? You’re not alone. Many media buyers are currently...
Isidora Matovic · 7 min read
25 min
February 11, 2026
Why Meta Ads Are More Expensive in 2026
Meta’s advertising costs are increasing as we enter 2026, and direct-to-consumer (DTC) brands, performance marketers,...
Tamara Jelic · 25 min read
3 min
January 31, 2026
Meta Changed the Ads Library: And It’s a Big Deal
Meta recently, silently, rolled out one of the most practical updates to the Ads Library in years: you can now filter...
Tamara Jelic · 3 min read
8 min
January 27, 2026
New Meta Ad Accounts: The Survival Guide
Let’s be real, Meta ads are a massive Catch-22. To get the results you actually want, you need data. But to get that...
Isidora Matovic · 8 min read
10 min
December 22, 2025
The Hidden Impact of Brazil’s New Ad Tax on Meta Ad Margins
Brazil’s latest tax reform is sending shockwaves through the digital advertising world, and many advertisers didn’t see...
Tamara Jelic · 10 min read
7 min
November 6, 2025
Coinis at Affiliate World Bangkok 2025: Scaling Advertising with AdForce
We’re back in Bangkok – and this time, we’re not just showing up.We’re bringing a solution that changes how agencies...
Jovana Tomic · 7 min read
15 min
October 20, 2025
Meta Advantage+ and AI: The Hottest New Updates and What They Mean for Marketers
Meta Advantage+ AI Advertising Updates 2025 are changing how agencies and small businesses run ads on Facebook and...
Katarina Dmitrovic · 15 min read
Smarter ads. Every week.
Join thousands of marketers reading the Coinis blog.