The Ad Playbook.
Playbooks. Teardowns. Hot takes. Written by people who actually run the ads.
4 min
October 17, 2025
Efficiency Over Complexity: Why Full-Service Solutions Are Winning?
In performance marketing today, access is power, and complexity is the enemy of growth.Smaller advertisers know this...
Jovana Tomic · 4 min read
5 min
October 9, 2025
Google’s New RSoC Reporting Update: What Will Change
Starting October 7th, 2025, Google is introducing a major change in RSoC reporting.The update affects a system...
Jovana Tomic · 5 min read
6 min
October 7, 2025
RSOC Compliance After AFS: A Practical, Human Guide to Post-Click Monetization
If you worked in search arbitrage over the last few years, you felt the ground move. The easy wins from AdSense for...
Jovana Tomic · 6 min read
13 min
September 17, 2025
How AI Tools Are Transforming Affiliate Marketing
Artificial intelligence is transforming affiliate marketing by altering the ways consumers find products and how...
Katarina Dmitrovic · 13 min read
5 min
August 25, 2025
Google Introduces Expanded Placement Transparency Across SPN
Google has rolled out a major update for advertisers. Full placement reporting is now available for the Search Partner...
Jovana Tomic · 5 min read
5 min
August 11, 2025
Top Traffic Sources for RSOC in 2025: What’s Working Now
In 2025, the landscape of digital traffic sources continues to evolve rapidly. From organic search to AI-powered...
Jovana Tomic · 5 min read
5 min
July 25, 2025
Why Working with an Agency Beats Going Solo in Digital Advertising
Save time, avoid bureaucracy, and start scaling faster! Without the need for direct applications or cold outreach....
Jovana Tomic · 5 min read
8 min
July 17, 2025
How Google’s New RAF System Can Impact Your RSOC Campaigns
(And What You Can Do About It) If you’re thriving with RSOC (Related Search On Content), then brace yourself: Google...
Jovana Tomic · 8 min read
6 min
July 4, 2025
From Ideas to Impact: Coinis Supporting Young Innovators
At Coinis, we believe that true business growth is measured by the impact we create. As a company that thrives in the...
Isidora Matovic · 6 min read
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