The Ad Playbook.
Playbooks. Teardowns. Hot takes. Written by people who actually run the ads.
6 min
October 3, 2026
Your HVAC Rooftop Unit Photo Is Wavering Like a Mirage, and Six Ad Sizes to Fill
Heat distortion makes rooftop HVAC unit photos look wavy and soft on hot days. Here's the physical cause, why a global...
Isidora Matovic · 6 min read
6 min
October 3, 2026
Your SaaS Dashboard Screenshot Turns to Illegible Static in a 1080x1080 Ad, and Six Ad Sizes to Fill
A dense SaaS dashboard screenshot turns to illegible static at ad size. Here's why cropping tighter doesn't fix it, and...
Isidora Matovic · 6 min read
6 min
October 2, 2026
Your Paint Swatch Photo Is Lying to Every Shopper, and Six Ad Sizes to Fill
Metamerism makes two correctly photographed paint swatches read as a perfect match under studio light and visibly...
Isidora Matovic · 6 min read
8 min
October 1, 2026
Your Black Outdoor Jacket Is Photographing Purple, and Six Ad Sizes to Fill
A black technical jacket photographs with a faint purple or magenta cast that nobody sees in the studio. It is a...
Isidora Matovic · 8 min read
7 min
October 1, 2026
Your Furniture Photo Has Bowed Legs and Leaning Verticals Nobody Shot That Way on Purpose, and Six Ad Sizes to Fill
A sofa leg that bows outward. A tabletop edge that leans instead of running straight. Nobody photographed it crooked on...
Isidora Matovic · 7 min read
7 min
October 1, 2026
Your Guitar Photo Is Sharp in One Spot and Mush Everywhere Else, and Six Ad Sizes to Fill
A guitar or violin is long. A shallow-aperture close-up photo isn't. Here's why instrument shots blur out past the...
Isidora Matovic · 7 min read
7 min
September 30, 2026
Your Church Event Photo Has a Blue Face and a Red Pew
Stained-glass light casts uneven blue, red, and gold patches on event photos. Fix the patch with Ad Studio and fan it...
Isidora Matovic · 7 min read
5 min
September 29, 2026
How Coinis Trained Inter Pharm's Team to Build AI-Powered Processes with Claude
Coinis ran hands-on Claude training with Inter Pharm's nine-person team, turning manual tender and grant research into...
Isidora Matovic · 5 min read
7 min
September 29, 2026
Your Event Photo Has Black Bands Across the LED Wall
Scan-line banding across an LED stage wall ruins a conference recap photo. Fix it with Ad Studio and fan it into every...
Isidora Matovic · 7 min read
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